Sales path
Custom storefront
Offer pages and checkout should feed the CRM, follow-up, reporting, and retention behind the business.
Where it fits
No dead-end pages.
The page is not the whole product. The buying path needs checkout, CRM, follow-up, and reporting behind it.
Offer rails
Products, bundles, featured offers, and launch paths.
Checkout path
Payment, order capture, confirmation, and post-purchase steps.
Attribution
Campaign paths can be tracked so the owner knows what moved product.
Retention
Review asks, replenishment, win-backs, and follow-up after purchase.
Storefront plus follow-up
Checkout, reports, and post-purchase touches should talk to the same CRM.
Where this fits
Creators
Courses, templates, communities, paid content, and launches.
Gyms
Retail, supplements, challenges, workshops, day passes, and add-ons.
Local business
Deposits, packages, subscriptions, gift cards, and quote-to-payment paths.
Product brands
Commerce that needs cleaner retention and reporting than a theme alone gives them.
Make the sales path feed the CRM.
Buyers should land in the right follow-up path, not disappear after checkout.